The L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a professional color-protecting daily cleanser designed to preserve shade intensity and prevent dullness in dyed, highlighted, or color-treated hair. It gently lifts away dirt and excess oils without stripping essential moisture or washing out delicate color pigments, making it an essential foundation for maintaining salon-fresh hair at home.
Formulated with Resveratrol a powerful antioxidant derived from grape skins this shampoo shields hair fibers against free radicals, UV rays, and environmental stressors that accelerate color fading and brassiness. Combined with hydrating Panthenol, it reinforces the hair shaft, smooths frayed cuticles, and locks in moisture to keep your color vibrant and true to tone over time.
The shampoo lathers into a light, creamy foam that leaves hair feeling instantly soft, supple, and easier to detangle without leaving any heavy residue. With regular use, it helps protect color radiance for up to eight weeks, making it ideal for anyone looking to maintain smooth, glossy, and vibrant color-treated locks.
