Gen US Color delivers professional-grade, long-lasting hair color while actively protecting and nourishing your hair. Formulated with a high-performance blend of Keratin, Macadamia Oil, and Argan Oil, this color cream restructures the hair fiber during processing to leave hair silky, soft, and deeply hydrated.
Designed to provide 100% coverage on resistant gray hair, the rich cream produces vibrant, multi-dimensional shades with natural-looking reflection and depth. Its versatile formulation functions as both a permanent and demi-permanent color service, depending on the strength of the developer mixed. Each generous 100 ml tube offers complete coverage for long or thick hair and ensures brilliant, salon-quality color results.
